My company, Creative Words, started out as my entry point into technical writing, translations and markup technologies. As its own separate entity, it was little used as it was mainly the co-owner of an umbrella company, GNOSIS-Gruppen, that me and my colleagues ran while working for various Ericsson companies. I’d never have presented myself as Ari Nordström at Creative Words, only as Ari Nordström at GNOSIS.

Then, of course, the IT bubble burst and we were all employed by others. I was at Information & Media, Crepido Systems, Sigma, and, most recently, Condesign, where I spent seven years designing document management systems and writing schemas, XSLT, XQuery, XProc and other things starting with ‘X’.

Sooner or later it’s always time to move on, however. In the beginning of 2015, I got an offer I couldn’t say no to and found myself starting up my company again. Creative Words was revived and now specialises in markup technologies and XML expertise. I’ve spent the last two years working as a Content Architect for LexisNexis, a global legal publisher.